Build their growing crossover appeal, Run-DMC performed at Live Aid benefit long after the legendary king of rock has been released. They are a rap group that was invited to perform.
In late 1985, Run-D.M.C. appeared as themselves in the classic hip hop film Krush Groove, a fictional narrative rising entrepreneur Russell Simmons' hip-hop and fight for his own label, Def Jam Recordings, on the ground. This film shows a young Blair Underwood as Russell, as well as performances from the old school legends Kurtis Blow, The Fat Boys, teen pop act New Edition, LL Cool J, Prince protected Sheila E., and the first successful white beastie hop rap hip-Boys, who signed to Simmons Def Jam. This film is further evidence of beating and continuous visibility of hip-hop in general.
Back to the studio in 1986, this group worked with producer Rick Rubin for their third album. Rubin recently produced the phenomenon of adolescents recognized first album from LL Cool J Radio.Rubin want to change their votes give them a way that seems more credible. They also want to remove what they call an album that is coherent and one on the Billboard Hot 100. During his stay in Chung King Studios, the official lair Def Jam, the band changed the parts have become songs for their new album. Want better themselves, with the help of Rubin, they make their third album, Raising Hell became the most successful album of the group and one of the greatest rap album of all time sold. After only being released a few months, the album was certified double platinum and peaked at number three on the charts. Not like before going into the studio with almost finished songs including "It's Tricky" and "My Adidas." "It's Tricky" was published to inform people rap is not as simple as people think.
They are almost finished with the album, but Rubin believes that he needs something that will appeal to rock fans as well. This was stimulated first single "Walk This Way," a cover of classic hard rock with Aerosmith. The goal was originally to just rapping over a sample of the song, but Jay Rubin and insisted on doing covering the full version. Aerosmith's Steven Tyler and Joe Perry was called to join with Run-DMC in the studio to add vocals and guitar, respectively. The song and video has become one of the biggest hits of the 80 , reaching number four on the Hot 100, and cemented the status of crossover Run-DMC. He also resurrected the career of Aerosmith. Raising Hell with four songs that reached the top five on the Billboard Hot 100 with " My Adidas "single leading the group signed a contract for $ 1,600,000 with the support of Adidas sports clothing brand. Adidas establish long term relationships with Run-DMC and hip hop.
Raising Hell success is often credited with kick-off of the golden age of hip-hop (the period from 1986 to 1994, when the visibility of rap music, variety, and commercial viability has exploded on the national scene and became a global phenomenon) has officially ended the era of "old school" (although one can say that the beginnings of Run-DMC was the "beginning of the end" of the old school. ) directly to their success has paved the way for acts like LL Cool J and the Beastie Boys (who released their first own multi-platinum, Rubin-produced under license to III, then in 1986) has the same commercial success, which justifies the hip-hop as a genre, developing musical effects.
The group toured behind the album's success, but Raising Hell Tour was marred by violence, especially fighting between rival gangs in places like Los Angeles. Although the lyrics of Run-DMC was confrontational and aggressive, they usually denounce evil and stupidity, but the media have begun to blame the group for the incident. Because of the violence, Run-D.M.C. will call for day of peace between the gangs in Los Angeles.